Production-ready artwork removes ambiguity for the printer and reduces surprises when the finished piece arrives.
Add bleed and safe margins
Bleed extends background artwork beyond the trim edge; safe margins keep essential content away from cutting variation.
Manage colour deliberately
Work to the printer’s preferred colour profile and understand that bright screen colours may reproduce differently with ink.
Package and preflight
Check links, fonts, overprint, transparency and page geometry before exporting the agreed PDF standard.
Human creativity, enhanced by AI
Use AI to improve speed and exploration while keeping strategy, accuracy, ethics and final creative judgement firmly human-led.
